Monday, September 15, 2008

The Numerati by Stephen Baker

As I'm sure you are all aware, we live in an extremely numerically driven world, where many of you mine for information along all sectors and industries. The Numerati, by Stephen Baker is a book describing exactly this, according to John Derbyshire, the author of a book review from The Wall Street Journal. From measuring advertising success, to predicting customer behavior, to electronic name recognition, and blog mining, the elite quantitative professionals are staying competitive and current in trends concerning the most updated data and necessity of data analysis. This is a very interesting delve into the issue of privacy and the impact of data mining.
To read more:

Linda Burtch
Burtch Works
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